Advice. Experience.

Andrew Kinnear 
Senior Marketing and Commercial Strategy Consultant
 

Andrew Kinnear is a senior marketing strategist and commercial operations consultant who helps organizations bridge the gap between vision and execution. A veteran of both start-ups and global brands, Andrew brings two decades of hands-on experience leading digital transformation, building high-performance field teams, and crafting marketing strategies that actually move the needle.

 

As a Principal Consultant, Andrew partners with companies that need senior-level marketing and operational horsepower — but not a full-time executive. His projects range from go-to-market planning and CRM implementation to national retail programs with hundreds of field reps in motion. Whether he’s advising a leadership team, building a field structure, or architecting a digital ecosystem, his focus is always the same: measurable commercial impact.

 

From Digital Pioneer to Operational Architect

Early in his career, Andrew built a reputation as a marketing subject-matter expert for digital and emerging technology. He led programs in sectors as diverse as QSR, financial services, fintech, lottery and gaming, automotive, and CPG — advising on mobile payments, loyalty, and customer-journey design before those terms were industry buzzwords.

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His work helped companies translate complex technology and data systems into human-centered experiences. He spoke internationally about digital engagement, gamification, and retention psychology — and was quoted in outlets like MSNBC.com, Meetings Magazine, and SecurityNewsDaily for his views on topics ranging from information security to marketing technology and customer engagement.

 

That same analytical depth and curiosity still drive his consulting work today — only now, the challenges are bigger, and the stakes higher.

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Modernizing Retail Marketing for a National Brand

When Andrew joined Brand Momentum, he inherited a multi-million dollar retail marketing portfolio from a multi-billion dollar global tobacco client . The client — a top-tier consumer-goods brand — needed stability, better reporting, and higher field compliance across hundreds of retail locations. Andrew rebuilt the division from the inside out.

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He implemented a recruitment and training system for independent sales ambassadors that scaled to 250+ field and territory sales reps across the country, established data dashboards that gave executives real-time visibility, and integrated digital tools to streamline reporting and scheduling. The result: faster execution, measurable ROI, and a rejuvenated client relationship that became one of the agency’s strongest accounts.

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He later led the overhaul of a field sales platform, connecting scheduling, payroll, and reporting into a single operational ecosystem. What began as a fragmented process became a repeatable, scalable system that could be redeployed across multiple clients — cutting costs and increasing speed to market.

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Where Marketing Strategy Meets the Field

Andrew’s strength lies in seeing the full commercial picture — from brand strategy down to the last in-store display. He’s spent years on both sides of the equation: designing national campaigns from head office, then leading the people responsible for executing them on the ground.

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That experience informs how he now helps organizations think about their sales and marketing systems. For one national food manufacturer, Andrew unified disconnected trade-marketing and field-execution programs under one cohesive go-to-market strategy. He built compliance tracking into the workflow, layered in digital reporting, and turned field reps into live data contributors — giving leadership real-time insight into what was happening across thousands of stores.

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For emerging brands, he applies that same methodology to digital acquisition funnels, CRM journeys, and customer-lifecycle design — ensuring every dollar spent on awareness connects to an outcome in sales, loyalty, or retention.

 

A Thought Leader with Real-World Credentials

Andrew’s expertise spans marketing technology, experience design, mobile and social strategy, game mechanics, loyalty and retention psychology, and CRM and lifecycle marketing. He has advised on digital transformation initiatives for financial institutions, government agencies, and Fortune 500 companies, as well as consumer brands and startups looking to scale.

 

He has served as a speaker and panelist for organizations such as La Fleurs, NASPL, Canadian Institute Innovations in Payments, and PGRI, and contributed insights to the Canadian Marketing Association’s Digital Council. Audiences value his rare blend of strategic thinking, plain-spoken clarity, and deep operational empathy.

 

How Andrew Works with Clients

Andrew’s consulting model is built for flexibility and impact. He often serves as a fractional CMO, commercial strategy lead, or project-based advisor, embedding within teams to identify the bottlenecks that prevent growth.

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His engagements typically include:

• Strategic planning and marketing transformation

• Field sales program design, recruitment, and training

• Digital ecosystem development (CRM, automation, analytics)

• Loyalty, retention, and engagement strategy

• Go-to-market and channel optimization

• Content, communications, and brand positioning

 

Clients describe Andrew as a “translator” — someone who can move between creative, operational, and executive conversations without losing sight of the commercial outcome. He’s equal parts strategist, technologist, and operator — with the credibility to lead from any seat in the room.

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In Short

Andrew Kinnear helps organizations turn strategy into execution, people into systems, and marketing into measurable growth.
He’s the person you call when you need senior-level clarity, without the cost or delay of a full-time hire.